I was delighted to be involved in the launch of the "1-in-4 in the City" anti-stigma campaign pilot launch in Cambridge on October 1st.The campaign is called ‘Time to Change’. Rethink is leading an £8.1m England-wide anti-stigma social marketing campaign to raise awareness of mental health problems and reduce stigma and discrimination. This is one part of a bigger £18m programme funded by Comic Relief. The approach is focussed on getting people to talk about mental health. Time to Change hopes to:
- Create a 5% positive shift in attitudes towards mental health problems by 2012
- Achieve a 5% reduction in discrimination by 2012
- Increase the ability of 100,000 people with mental health problems to address discrimination
- Engage more than a quarter of a million people in physical activity
- Produce a powerful evidence base of ‘what works’.
For more information see tthe trust website and "time to change"
